How many websites are too many?
People are always asking *how many websites are too many?* The answer to the question is a it depends. I often feel many webmasters bite off more than they can chew. You can see evidence of this everyday on the forums… people selling off sites and/or trying to rank for the top keywords on a limited budget. Again… here are the reasons people are not successful with their online adventures:
1) lack of money to market their site(s)
2) lack of knowledge/skill to market their site(s)
3) lack of focus - many site owners are small business owners whom get distracted easily
4) lack of man power - creating a successful site *often* takes resources from several people (designers, programmers, etc.)
So… back to the question… how many websites is too many??? Well… for most people 2-3 successful sites are hard to archive…. provided you can get over # 2, # 3, & # 4 you are still faced with the money issue. This is listed as number one for a reason…. people often don’t really have a good idea what the cost involved will be.
Most recently I spoke with someone about a mortgage website and what it would cost to get it to rank for some geo-targeted keywords. Now if done right… the cost just for links (market value) could easily be $10K++ for the first year… sound expensive? Maybe not when you are selling $500K mortgages BUT… point being most people/companies don’t set aside enough budget to set themselves up for success.
So for *most* people 2-3 successful sites are a reality. (unless your a blackhat)